HOW TO OPTIMIZE ATTRIBUTION MODELS FOR MAXIMUM ROI

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution versions give all conversion credit scores to the last touchpoint a user involves with prior to taking a desired activity. This attribution design can be valuable for determining the performance of your brand understanding projects.

Recognizing First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment designs give all conversion credit score to the last touchpoint a user involves with prior to taking a desired activity. This acknowledgment model can be useful for gauging the efficiency of your brand recognition projects.